Email newsletters are one of the best ways to keep your customers up-to-date with your latest offers, products, and services. And for customers who’ve already given you their email addresses, it’s a great way to send them more personalized messages regularly.

This post is all about how to improve the form visitors fill out when they want to sign up for your newsletter. These tips will help increase conversion rates and allow you to grow a larger list of subscribers you can market to over time.

What is a Email Newsletter Signup Form

An email newsletter signup form is a page visitors go to when they want to subscribe to our newsletter. It makes it easy for them to sign up for your newsletter and make their first purchase from your eСommerce site.

On this page, people can sign up by filling out a single form field (or multiple ones), as well as adding a comment or sharing something on your sites, such as a review or opinion. This allows you to follow up with these people later, collect their information when they want more deals and offers, and market directly to them through email so you can keep in touch with them.

Make Your Form Easy to Find

This is the most important thing you can do to improve the conversion rate on your email newsletter signup form. Visitors need to be able to find your form quickly and easily, otherwise, they will just leave and never come back.

You need an easy-to-find form that allows people to easily sign-up without spending too much time looking for it. They don’t want to go on a scavenger hunt or have to find a hidden link that could be anywhere on your site.

Build Trust with Your Site Visitors

Once a visitor fills out your form and submits it, you need to make sure that they feel good about turning their conversation with you into a sale. If they are having a good experience with your form, this will reduce the amount of skepticism they have about signing up for your newsletter in the first place.

If someone has already given you their email address, it’s important to build trust by making them feel you are interested in helping them.

Tell Visitors What They Will Get

Visitors aren’t signing up for your newsletter because they want to buy something right now. They might have a friend or family member who has already signed up for it, or they might think that your content is good and decide that your newsletter is worth checking out in the future.

That’s why you need to give them a reason for signing up now, even if it isn’t something that will directly benefit them immediately. This could include telling them about the content they can expect from you or simply showing testimonials from current customers saying what they like about the products or services they’ve received. Showing people that others are doing well by signing up will encourage visitors to follow suit.

Set a Frequency

One of the biggest mistakes people make with their signup forms is not clearly stating when they will be receiving emails from you. When visitors are filling it out, they need to know whether or not they can expect to see your messages every week or if this depends on something else.

If you promise to send them emails often but don’t set a frequency that you’ll stick to, you might lose some trust unless you tell them what this will be before they sign up. Visitors will appreciate setting a frequency themselves because it gives them control over how often they want your messages while still allowing them the option of leaving whenever they want.

Offer a Sample

Once someone has filled out your form and submitted it, the next step is to reward them by letting them access a sample of your content. Your newsletter is supposed to help customers learn more about your business, product, or service so they can decide whether or not they like what you’re offering.

In most cases, a free sample might be enough to give people a reason to sign up if they haven’t already done so. And if they have already subscribed, offering a free sample can give them something nice they didn’t expect and encourage them to stick around for more information.

Ask for Their Main Email

When your visitors fill out your subscription form, they need to enter something that will be their main email address. You can’t send them any of your messages unless they do this.

If you let people use a secondary or fake email address, they might decide that it isn’t worth signing up since you won’t be able to reach them. If you offer a free sample, they might not respond to your messages if the emails are being sent to an address only used for newsletters and nothing else.

The best way to ensure people have entered their main email address is to let them know why you need it when filling out the form.

Avoid Marketing Jargon

Not everyone is into marketing. If you fill out a form, chances are you aren’t expecting to be exposed to some kind of sales pitch or advertisement when you click the submit button or receive your email in a few days.

That’s why it’s important to keep your signup forms as simple as possible and avoid using marketing jargon or buzzwords. This will increase the conversion rate on your forms without turning off people who are just looking for more information about what you offer.

The Bottom Line

By now, you should have a better idea of how to improve the conversion rate of your email newsletter signup form. If you haven’t set one up yet, you should do so now, and don’t forget to measure the results. If you’ve already got one that isn’t working very well, it’s time to rethink the way it’s presented when website visitors visit your site.

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