Did you know that Dwayne Johnson has one of the most-followed Instagram accounts of all time?

If you’re wondering how to boost your number of followers, then look no further than Instagram contests. They can also boost your brand’s exposure at the same time.

Are you wondering how you can do it? Keep reading to learn all about five Instagram contest ideas to boost your Instagram marketing success.

1. A Giveaway

Doing a giveaway is one of the most popular types of Instagram contests. After all, who doesn’t like getting free swag?

You’ll have to decide on the prize and then come up with your Instagram contest rules. For instance, you can ask people to like the post to enter the contest.

This will boost your engagement and increase the chances of the post showing up in someone else’s feed. Once they like it, others will too. At that point, you could have a viral post on your hands.

2. Reshares

One of the best ways to get your content in front of new eyes is by asking your loyal followers to reshare your post. Of course, you should still give them an incentive to do it, such as receiving a prize, even if it’s a coupon for your products or services.

Be sure to take note of everyone who shares your post and then use an Instagram contest picker to identify your random winners.


When it comes to Instagram contests, you can ask people to enter by leaving a comment. It could be as simple as saying, “I’m in,” or you could ask them to write other things.

For example, you can post a funny photo and ask your audience to try and come up with the funniest caption. If you want to keep it strictly professional, then you can tell them to leave a comment explaining what they love most about your products or services.

4. Photo Contest

An Instagram photo contest is a great way to encourage the creativity of your audience. If you’re selling a specific item, such as tennis shoes, then you can ask them to take a photo of the shoes. They can either wear them while jumping, set them up on a towel at the beach, or do anything else they can think of.

Once people submit their photos, then you can decide which ones are the best.

5. Votes

Instead of posting your content on Instagram contests for people to interact with, you can ask people to tag you in their content.

Afterward, users must vote on their favorite posts. That way, the winner is chosen by users.

Ready to Use These Instagram Contest Ideas?

Now that you’ve learned all about five Instagram contest ideas, you can take your Instagram marketing to the next level. There’s nothing like a contest to get everyone excited about your brand.

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