Social media can be an extremely effective medium to promote your bar. All you need is a full-proof social media marketing plan and you are good to go.
When creating a social media strategy for your bar you must focus on two important things – reaching a larger audience and encouraging more people to come to your bar.
Most bar owners promote their bars on Facebook and Instagram as they are used by a large number of people. You are lucky to have found this page because we have included social media strategies for both platforms.
Whether it is a bar or any other business, you can use PosterMyWall to create a wide range of social media content for promotion.
Promoting Your Bar on Instagram
The ideas mentioned in this article will help you to effectively promote your bar business on Instagram. From Instagram animation to collaborating with influencers, we have plenty of great ideas in store for you.
Create Engaging Instagram Posts
The best way to promote your bar on Instagram is to create engaging posts that will grab the attention of customers. Check out the type of posts shared by your competitors. This will give you an idea of posts that are appealing to customers.
You can easily create engaging posts with the help of PosterMyWall. It offers hundreds of customizable templates and other editing features.
Collaborate with Social Media Influencers
Many businesses use social media influencers to promote their businesses on Instagram. You should do the same for your bar as well. This will help you to make your brand more recognizable. To make this method work, you just need the right people to work with.
Look for influencers who have a large following. The larger number of followers they have, the better it is. Collaborate with local influencers with a similar audience that you want to attract to your bar.
When choosing a social media influencer, check their engagement. Check the number of comments and likes on each post. You must choose an influencer who has high engagement.
Create Your Own Influencers
Another great way to promote your bar business on Instagram is to encourage customers to post about your bar on their social media accounts. This way you can create a group of micro-influencers. Even if you can get 20 people to post about your bar, it will help you increase your reach. As a result, you will get more new customers.
To make this happen, you need to give your customers a reason to post. For example, offering discounts to people who will post an image of your bar on their profile. But you need to be careful about insincere posts.
Hashtags can help increase the exposure of your Instagram posts. For this, you need to research the hashtags that your target audience is searching for. The easiest way to look for hashtags is to check what the competing bars are using.
The good thing about Instagram is that it allows you to use up to 30 different hashtags. But make sure that you don’t make your post spammy. You can do this by hiding your hashtags by adding them under the description of the post.
Promote Your Bar Menus
You should also promote your bar menus, such as seasonal menus, happy hour menus, etc. This is a great way of getting more customers to your bar. You must let customers know about the drinks and offer you are providing.
You can make creative bar menus with the help of PosterMyWall templates. It will take you just a few minutes to create appealing bar menus. Share your bar menu and get great results.
Collaborate with Other Businesses
You can also collaborate with other businesses to increase the exposure of your bar. This can be done by working with businesses that have a similar audience to yours.
By joining hands with other companies, you can introduce your brand to a new audience. It is like working with influencers.
For this strategy, you need to look for businesses with a similar customer base to yours, so that you can work with them to create a product and promote it. The products need to be shared by both businesses so that they can reach a larger audience at once.
Promoting Your Bar on Facebook
To promote your business on Facebook, you should follow these tips.
Running online competitions is considered an effective way to promote your bar business. This can help you reach a larger audience as more people will try to interact with your post in the hope of winning a prize. This interaction will ensure increased exposure to your social media profile.
To run a competition, you need to first decide on a prize. For example, VIP service, free drinks, or a free meal. No matter what prize you decide, make sure it is appealing to customers.
Once the prize is decided, create a way for people to participate in the competition. Like you can ask people to follow your social media profile, like your posts, and share or comment on your posts. After that, you pick a winner and contact them to give them their prize.
To let people know that you are hosting an online competition, you will need posters and flyers. This can be created with the help of PosterMyWall.
You can attract more customers to your bar by offering discounts. A good discount offer has two important parts. First of all, it should be appealing to your customers. Secondly, certain discount offers are more persuasive.
However, you should include a time limit for the discount. When you put people on a time frame, they are more likely to take advantage of the deal.
Share User Content
It is not always possible to create engaging content. In case you are struggling to create new content, you can share useful content. Many bars share high-quality images shared by users. This provides a good source of promotional material.
Before sharing images, make sure to take permission from the person who has actually posted the image. This is to avoid any kind of issues later in the future.
If you don’t want to share user content, then you can share the behind-the-scenes of your bar. This will make things interesting for your customers. Also, it is a great way to promote the connection between your bar and customers.
Promoting your bar on social media can help you reach a huge audience at once. You can take advantage of tools like PosterMyWall to create your own social media content for promotion. The best thing about using PosterMyWall is that it is completely free to use.